Sevier Students
Client
Corwin Kulig
Category
Brand Identity
Merch Design
Printed Materials
Project Summary
Following a thorough consultation with Corwin regarding the Sevier Students brand, a number of branding concerns were identified. Although the existing logo aligns with the primary church brand, it fails to foster a sense of loyalty among the students. Additionally, inconsistencies were observed across designs produced by ministry volunteers.
To address these challenges, a wordmark, and a concise one-page brand guide were devised. The updated wordmark maintains coherence with the previous branding while infusing a youthful appeal tailored to the student demographic. The one-page brand guide serves as a quick reference for volunteers, ensuring design consistency while remaining concise in its presentation.
